Distribution, factories and R&D
Extensive Distribution Network
Being Everywhere For Everyone
Masan Consumer owns the leading distribution system in Vietnam
for both food and beverage industries

General Trade
$ 42 B
313,000
POS

Modern Trade
$ 7 B
6,700
POS

On-Premise
$ 18 B
82,000
POS

E-Commerce
$ 1.3 B
Shopee,
TikTok Shop, Lazada

Go Global
$ 55 B
USA, China,
Japan, Korea...
R&D CentersApplying New FMCG Business Model
Market-leading R&D Capabilities
Masan Consumer has strong innovation capabilities with
2x faster time to market than category peers

63 %
Innovation’s Revenue
CAGR 2022 - 2024
CAGR 2022 - 2024

115 SKUs
Innovation Roll Out Per Annum
2022-2024
2022-2024

< 12 months
Innovation Lead Time
(Category Peers: 24 months)
(Category Peers: 24 months)