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This partnership marks a crucial step in the journey to bring impactful campaigns and exclusive products to Vietnamese consumers.
Kaitlyn Beale, Vice President of Global Partnership Sales for City Football Group, shares: “We are pleased to announce our partnership with Wake-Up 247 as the Official Energy Drink Partner of the Club in Vietnam. The Club has a passionate following across Asia, including in Vietnam, and we look forward to working with Wake-Up 247 on new and engaging ways to interact with our fans.”
As an energy drink brand under Masan Consumer Holdings, Wake-Up 247 will collaborate with Manchester City – the most valuable football club brand in the Premier League (according to Brand Finance) – to inspire the spirit of “brave to win”.
Mr. Truong Cong Thang, CEO of Masan Consumer expresses: “Through this strategic partnership, Wake-Up 247 aims to inspire consumers to embrace the spirit of “brave to win” while introducing an entirely new line of energy drinks, offering diverse experiences to hundreds of millions of Vietnamese consumers this summer.”
In May 2025, the exclusive energy drink product line which reflects the partnership between Wake-Up 247 and Manchester City will debut in Vietnam, promising to spark a summer craze, with entirely new portfolio:
1/ Wake Up 247 new Whisky-Flavored Coffee, a unique blend bold coffee and aromatic Whisky, imparting a distinct fragrance and exquisite fusion of flavors to keep you alert and energized at every moment!
2/ Wake-up 247 New Latte-Style Milk Coffee: Made with real coffee extract, fresh fragrant milk, B vitamins, Taurine, and Inositol, it delivers the rich, authentic taste of a café-style milk coffee in a compact, convenient bottle, designed to kickstart your day with full energy.
3/ Wake-up 247 Guarana – The super energy drink made from “super coffee beans”: Extracted from Guarana seeds originating from the Amazon forest, with 3 times more caffeine than normal coffee beans and a smooth sweet and sour taste, charging you with lasting energy for all day long.
In addition to the new product line, the partnership will roll out influential communications campaigns, giving fans the opportunity to participate in special events and brand experiences at Manchester City’s Etihad Stadium.
About Wake-Up 247 Energy Drink
As an energy drink brand under Masan Consumer, Wake-Up 247 with bold flavor, rich energy blend, and caffeine boost, helps break through fatigue and drowsiness. The brand has earned the trust of Vietnamese consumers for over 10 years. The product is perfect for daily enjoyment, helping keep your body healthy and full of energy.
