After shining in Myeongdong, the top shopping paradise in Korea, Chin-su chili sauce appeared spectacularly on the billboard at Glico sign, the bustling culinary district of Dotonbori, Osaka.

Chin-su chili sauce makes a grand appearance at the iconic Glico Dotonbori area, Osaka

Chin-su chili sauce continues to affirm its strong appeal, captivating the hearts of young people in the land of cherry blossoms with an impressive appearance on a giant billboard at Glico sign – the symbol of the vibrant culinary district of Dotonbori, Osaka.

Famous for its colorful billboards, Dotonbori is a must-see destination for young people and tourists when coming to Japan. The presence of Chin-su chili sauce at this famous place has attracted the attention of many young people from both Vietnam and Japan, making them curious and excited to check-in, record memorable moments, and share widely on social networks. The hashtag #Chinsujapan also quickly spread strongly on Facebook, showing the love of young people for this famous Vietnamese brand.

Chin-su chili sauce makes a grand appearance in the bustling culinary district of Dotonbori, Osaka. Photo: H. Van

Not only “stopping” with a giant billboard in Osaka, Chin-su also covered Vietnamese restaurants in Tokyo with familiar poster images and Chin-su chili sauce, creating a strong impression, especially with young Japanese people.

Chin-su chili sauce “travels Japan”, covering all Vietnamese restaurants in Tokyo. Photo: H. Van

Besides, this is also the joy of Vietnamese people when experiencing Chin-su flavor in Japan, the moments of “Chin-su traveling in Japan” are also spread, showing pride when seeing Vietnamese spices loved in this land of the rising sun.

Young people excitedly check-in with Chin-su chili sauce in Osaka, Japan. Photo: H. Van

Previously, Chin-su chili sauce also created a “fever” when it covered Myeongdong, the bustling shopping paradise of Seoul, Korea. With a prominent billboard located at the M-vision building, this brand created the trend “Check-in Myeongdong – Easily hunt for chili flowers”, attracting many young people to participate.

The check-in photos and videos widely shared with the hashtag #Chinsumyeongdong further confirm the warm welcome of Korean youth for a brand from Vietnam, contributing to bringing Chin-su’s image closer to Korea, creating joy and new experiences.

Also through the challenge “Hold Chin-su and eat all of Myeongdong in one day”, Chin-su chili sauce cleverly combined the characteristics of Vietnamese cuisine with famous dishes in Korea, creating a harmonious and attractive combination of flavors.

Chin-su chili sauce appears prominently in the shopping paradise of Myeongdong, South Korea. Photo: H. Van

Chin-su Go Global Journey – Make Vietnamese Foods Global Foods: Affirming the appeal of Vietnamese cuisine to international friends

Not only stopping at grand promotional campaigns, Chin-su’s “Go Global” journey is also a series of activities to honor Vietnamese cuisine at international events. In 2024, the brand launched a new product line including Chin-su Sriracha Chili Sauce, Chin-su Specialty Seed and Powder Spice Set at two major culinary exhibitions, Foodex Japan and Seoul Food. At both events, Chin-su’s booth attracted thousands of visitors, becoming a highlight thanks to its flavors of Vietnamese specialties and closeness to international youth.

Officially imported and sold in Japan since 2019, with its characteristic “spicy and aromatic flavor”, Chin-su chili sauce quickly won the hearts of Japanese people and was put on shelves in major supermarkets, standing out among a series of other international spice brands. This warm reception further affirms Chin-su’s solid steps in the journey of bringing Vietnamese cuisine around the world, contributing to promoting “authentic” Vietnamese flavors with typical spices.

Chin-su brings the rich flavors of Vietnamese specialties to international culinary exhibitions. Photo: H. Van

This success is also a testament to Chin-su’s tireless efforts in diversifying products, creating and improving to meet the increasingly diverse consumer needs of the modern young generation.

With its presence in bustling centers such as Osaka, Tokyo and Myeongdong, Chin-su continues to make its mark on the journey of spreading Vietnamese flavors everywhere: “Go Global – Make Vietnamese Foods Global Foods”.