Brand Portfolio

Sustainability

Message from CEO

2023 Highlights

Our commitment to sustainable business practices over the years has earned us third party recognition from national and international organizations
Great Place to Work
The 2nd "Ho Chi Minh City Golden Brand" Award
Golden Brand for Young People 2023: Chin-Su
National Brand 2022-2024: Vinacafe BH

Sustainability Strategy 2023 - 2025

Masan Consumer’s Sustainability Strategy fully adheres to Masan Group’s Sustainability Strategy, prioritizing the issues that matter most to our business and stakeholders, focusing on areas that have the greatest impacts.

Our Sustainability Framework aligns with the United Nations’ 17 Sustainable Development Goals (UN SDGs) and the International Finance Corporation (IFC) Performance Standard. We are committed to creating value to our customers and stakeholders by Driving innovation for sustainable growth, Caring for the environment and communities and Winning the hearts and minds of our people and customers, with a focus on 8 material topics as illustrated below.

Materiality assessment for Masan Group and Masan Consumer was undertaken with a global consulting company with well-established expertise in the sustainability advisory landscape. The assessment entailed a comprehensive analysis of key ESG issues that impacted our stakeholders and businesses. It also considered where Masan Consumer operations may impact the environment and society. A defined approach was used to better understand, act upon, and communicate our most important sustainability-related topics by outlining the importance of a topic to Masan Consumer’s stakeholders against the significance of impacts to Masan Consumer. We also benchmarked ourselves against industry peers and global frameworks to complement the insights from the stakeholders’ interviews.

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Our approach to sustainability

In 2022-2023, we began the process of integrating Environmental, Social, and Governance (ESG) considerations into our operations with support from Masan Group. We initiated the process by identifying ESG topics material to our business, operations, and value chain through a materiality assessment. We set ambitions and targets, defined key performance indicators (KPIs), developed action plans, and implemented an effective governance structure to facilitate the achievement of those targets. In 2024, we will continue integrating ESG into our operations and decisions.

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ESG
Doing Well By Doing Good
Environment

Masan Consumer is dedicated to adhering to Vietnam’s environmental laws and fostering initiatives for environmental protection among our team.

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Social

Our business growth is aligned with community development. We prioritize strong engagement with local communities to grasp their expectations, needs, and the impacts of our operations, believing this is essential for mutual progress.

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Governance

In 2023, Masan Group formed an ESG Committee to ensure that sustainability operations in Vietnam and abroad correspond with the Group’s sustainability policies and strategies.

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Disclaimer
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