Brand Portfolio

About Us
Our Story

Our Journey is Consumer's Journey

Masan Consumer

REACHING NEW HEIGHTS

 

Leading The Way
with Innovations

Our trademarks are always associated with the innovations that provide consumers with practical values. In 2022, our Researching and Development (R&D) team launched more than 30 new products with many breakthrough products that have left a strong impression on Vietnamese consumers.

Our Vision

Fullfill the needs of

100.000.000

Vietnam
Consumer

 

Best-in-class Facilties

+20

Hi-tech facilites

 

Global Market

  • Europe
  • China
  • United States
  • Australia
  • South Korea
  • Japan
  • Thailand
  • Cambodia
  • Canada
  • Taiwan (China)
+30
Strategic Partners
Herman Kuijper BV

Noorddammerweg 91b 1187ZS Amstelveen the Netherlan Tell: +31 206 45 29 88

I.S.C INDUSTRIES CO., LTD.

429-1 Kaminowaki, Shimohata-cho, Tarumi, Kobe, Hyogo, Japan 655-0861

Asean VIP International Trading Co. Ltd.

No.366, Jianguo Rd., Bade Dist., Taoyuan City 334, Taiwan (R.O.C.) Tel: 886-3-365-9333 - Fax: 886-3-365-1063

Fullerton Merchandise Co. Ltd.

No.116, Ln 200, Wufu St, Longtan Township, Taoyuan County 325, Taiwan (R.O.C) Tel: 886 3489 9232

Wealth Dragon Trading Co.

Unit 22, 235 Nugget Avenue, Scarborough, Ontario, Canada, M1S 3L3

Hong Seng Long Trading Co. Ltd.

Street Lum, Phum Anglong Krangan, Sangkat Khmounh, Khan Sen Sok, Phnom Penh, Cambodia

 

Sustainability

OUR TRADEMARKS ARE ALWAYS ASSOCIATED WITH THE INNOVATIONS THAT PROVIDE CONSUMERS WITH PRACTICAL VALUES.

We believe in "Doing well by doing good" has been our guide to channel our passion for the greater good. At Masan Consumer, "doing good" means more than just corporate social responsibility (CSR). It is our fundamental responsibility to improve the material and spiritual lives of Vietnamese through our products and innovations.

We usually ask ourselves: How do we offer daily essentials to Vietnamese consumers for half the price? How can children in rural areas receive the same nutritional food products as their counterparts in the cities? How do we bridge the productivity gap between Vietnam and the rest of the world?"

With those questions, we keep challenging ourselves to bring the best to consumers, demonstrated by many of our successful innovations. Through economies of scale, we can make our products at affordable price points across different market segments and invest into the latest technology.

IN ACCORDANCE WITH OUR TALENT-CENTRIC STRATEGY, WE BELIEVE THAT THE MOST VALUABLE ASSET OF THE COMPANY IS OUR PEOPLE.

All of Masan achievements came from the Company's greatest asset - our employees. We are committed to recruiting and developing the best talents in the industry. We treat our employees as partners and create an inclusive and diverse environment to foster a strong and winning culture.

As a result, we are proud to be one of the best places to work in Vietnam. Our purpose has always been to improve the material and spiritual lives of Vietnamese consumers and this includes our valued employees. Our job offers provide steady income and contribute to social development, both on a local and national scale.

AT MASAN, WE CARE ABOUT OUR ENVIRONMENTAL FOOTPRINT.

We aim to ensure green practices across our all of our operations, which we believe can be achieved without sacrificing business performance. Thorough waste treatment and sustainable resource usage are critical parts of our decision-making process and operations across all of our businesses, from the manufacturing of consumer products to processing minerals. Whenever a new project is under development, we take into account any potential adverse impact to the environment to develop mitigation and compliance plans before groundbreaking.

Our businesses are subject to relevant Vietnamese national and local environmental laws and regulations, which require taking preventative measures; monitor and protect environment. We regularly carry out environment monitoring, factory machinery inspecting, fire prevention and closely corporate with government office in checking and reporting periodically. During the production process, sanitary/industrial sewage from our plants are strictly handled in accordance with national and international regulations. To comply with current regulations, we have applied modern wastewater treatment practices which adhere both local and international regulatory standards. If possible, we also recycle wastes, including solid, liquid, and gaseous ones.

Our Legal and Compliance department and our Safety, Health, and Environment department are responsible for nationwide compliance and monitoring of environmental laws and regulations.

In addition, the technical department of each of our operating subsidiaries carries out sample testing of waste discharge on a periodic basis to monitor compliance with relevant environmental laws and regulations. We believe we are in full compliance in all material respects with applicable environmental regulations in Vietnam. In addition, we are subject to strict standards imposed on us by our international customers and the foreign regulatory bodies that regulate imported products.

AT MASAN CONSUMER, MANY OF OUR SUSTAINABLE INITIATIVES ARE TO EMPOWER PEOPLE AND SUPPORT THEM IN TIMES OF NEED. WE TRY TO BRING ABOUT POSITIVE SOCIAL CHANGES AND SHARE WITH ALL STAKEHOLDERS THE VALUE OF SUSTAINABLE GROWTH AND DEVELOPMENT.

Responding to the "For the national sea and islands - For the fatherland frontline" campaign by the Vietnam Fatherland Front Central Committee in HCMC in 2022, Masan Consumer has donated VND5 billion to sponsor the meaningful activities of VFF such as "Directly visit and encourage people and soldiers in Truong Sa Island, DK1 Platforms and other islands in the Southwest of Vietnam"; "Build a multi-purpose cultural house on Thuyen Chai B Island valued at VND40 billion"; "Visit, encourage and presented gifts to training units for new soldiers enlisted in 2022"; "Organize Border Loving (Nghia Tinh Bien Cuong) program, perform fresh water works in border areas, give solidarity houses to ethnic minorities in border areas in central provinces"; "Give scholarships and living means for households with difficult circumstance in communes and towns with sea border in Can Gio District", and other meaningful activities.

On 2th October 2022, a very heavy rain occurred in Ky Son, a mountain district in Nghe An Province, causing a historical flood in Ta Ca Commune and other communes. The flood also caused losses and damages for more than 100 households and authority offices in Ta Ca Commune. Sharing difficulties with the people and the authorities in the locality, Masan Consumer and Nghe An Public Security have jointly visited and presented gifts and cash valued up to VND1 billion.

In December 2022, Ho Chi Minh City Farmers Association organized "Tet of Love - Year of the Cat" program to raise funds serving social security for more than 4,000 members who are the poor farmers, near-poor farmers and households in difficult circumstances in HCMC with total estimated budget of VND10.21 billion. Accompanying this program, Masan Consumer has contributed VND2 billion to share with local authorities in giving the people a warm and full Tet holiday.

Responding the program of Tet sharing with the people in remote areas, on 09 January 2023, Masan Consumer and Nghe An People's Committee jointly visited and presented gifts to 600 households in 3 mountain districts i.e. Tuong Duong, Quy Hop and Tan Ky. The Company has given more than VND400 billion in gifts and cash.