(AP) Over nearly three decades, Masan Consumer has built one of Vietnam’s most extensive FMCG brand ecosystems. According to Kantar Worldpanel, 98% of Vietnamese households use at least one Masan Consumer product. The Company leads approximately 80% of core seasonings and convenience food categories, including fish sauce, soy sauce, chili sauce, instant noodles, instant coffee, and coffee-flavored energy drinks.

From 2017 to 2024, the Company achieved a revenue CAGR of approximately 13%, while maintaining operating profit margins above 23% despite macro volatility. During 2022–2024, net profit continued to compound at roughly 20% per year, underscoring the Company’s strengthening earnings power. Sustained financial performance across multiple cycles has positioned Masan Consumer among Southeast Asia’s leading FMCG companies, comparable to regional peers that consistently deliver double-digit revenue CAGR and net profit margins above 20%.

These financial results were underpinned by strategic growth drivers that have strengthened the Company’s long-term competitive advantages. In specific, premiumization has emerged as a defining trend in Vietnam’s FMCG industry. Masan Consumer has led this transformation by expanding consumption occasions and enhancing value propositions across categories. CHIN-SU (Seasonings Category), the brand has evolved from traditional dipping sauces to a full cooking solution portfolio, including marinades, cooking sauces, and integrated meal-prep products – significantly increasing household penetration and market size. Meanwhile, with Omachi (Convenience Foods Category), the Company accelerated the shift from a ~US$1 billion instant noodle market to the ~US$17 billion premium convenient meal space, capturing higher-value consumption.

Five power brands—CHIN-SU, Nam Ngu, Omachi, Kokomi, Wake-Up 247—each generate over US$100 million in annual revenue, collectively contributing ~70% of incremental topline growth. Core innovations typically reach Top-3 market share within two years, far outpacing industry norms, reflecting Masan Consumer’s deep consumer insight and nationwide distribution strength. Since 2002, the Company has launched more than 1,200 new products, with innovation contributing roughly 20% of revenue during 2017–2024.

The Company reaches consumers through nearly 500,000 traditional trade outlets and 10,000 modern retail points nationwide. Building on this foundation, Masan Consumer launched the Retail Supreme model in 2024 to enhance control over execution, standardize in-store visibility, optimize inventory, and strengthen engagement with retailers. This tech-enabled model creates an integrated data engine – enhancing assortment planning, optimizing display efficiency, and improving sell-out performance. Combined with the scale and consumer insight of WinCommerce’s WinMart/WinMart+/WiN network, MCH can rapidly test innovations, adjust formulations in real time, and shorten the go-to-market cycle. As Retail Supreme scales nationwide, it is expected to become a sustainable competitive advantage enabling Masan Consumer to serve the evolving needs of over 100 million Vietnamese consumers more efficiently.

From 2018 to 2024, Masan Consumer paid out approximately US$1.5 billion in cash dividends to shareholders while still investing heavily in innovation and distribution expansion. Strong cash flow generation and sustained profitability reinforce the Company’s position as both a growth and defensive asset within Vietnam’s consumer sector.

Beyond the domestic market, Masan Consumer is accelerating its “Go Global” strategy by expanding its footprint across 26 international markets, including the U.S., Japan, South Korea, and Australia. International revenue increased at a ~16% CAGR from 2022 to 2024, achieving an operating margin of ~30% in 2024. The contribution of the international business rose from 1% of revenue in 2020 to 5% in 2025, with a medium-term target of 10–20%.

HOSE Listing – A Commitment to Transparency, Governance, and Sustainable Growth

With a strong brand portfolio, solid premiumization strategy, deep distribution scale, resilient financial foundation, and an experienced leadership team, Masan Consumer is well positioned to maximize long-term shareholder value on HOSE, Vietnam’s largest and most reputable stock exchange. Listing on HOSE reaffirms Masan Consumer’s commitment to operational excellence, enhanced transparency, and best-in-class corporate governance. The listing marks a pivotal milestone that opens a new growth chapter—one where Masan Consumer will continue to strengthen its strategic pillars and deliver sustainable value to consumers and shareholders in the years ahead.

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Source: Associated Press News 

(VNNews) HCM CITY — Masan Consumer (UpCOM: MCH) stands out as the only fast-moving consumer goods (FMCG) company in Việt Nam to feature on the inaugural Fortune 100 Best Companies to Work For Southeast Asia 2025, published by Fortune on December 2.

This is the first time Fortune has expanded the ranking to Southeast Asia, recognising organisations across the region that have created outstanding workplaces.

Masan Consumer’s inclusion marks an important milestone in its development journey, reflecting its people-centric philosophy and commitment to enabling every employee to realise their full potential.

Best companies to work for in Southeast Asia

According to Fortune, amid Southeast Asia’s rapidly growing economy, the list honours organisations that excel not only in business performance but also in creating an ideal working environment for their people.

Based on the Great Place To Work® survey model, the ranking recognises companies whose employees demonstrate high levels of trust in their employer, take pride in their work, and show strong camaraderie.

Fortune’s assessment places particular emphasis on verified employee feedback collected through surveys, supported by an in-depth review of corporate culture and human resources strategy. More than 1.3 million employees across 10 markets participated in workplace culture surveys, generating over 550,000 validated responses.

Masan Consumer’s recognition, following a rigorous evaluation process, affirms the company’s tireless efforts to enhance employee experience and cultivate a professional, dynamic workplace. This is considered a well-deserved acknowledgement from Fortune, which is behind prestigious global rankings such as the Fortune Global 500, Fortune’s Most Powerful Women, and the 100 Best Companies to Work For in the US and Europe.

A holistic HR strategy of a Vietnamese FMCG company

Masan Consumer was certified as a Great Place To Work for three consecutive years from 2023 to 2025, based on extensive surveys involving more than 5,000 employees nationwide. Notably, 91 per cent of respondents rated the company as an excellent workplace, up four percentage points from the previous year, reflecting strong and rising confidence in the organisation.

Across all criteria in the Great Place To Work Trust Model – credibility, respect, fairness, pride, and camaraderie – Masan Consumer achieved high scores, each increasing by two to four points compared with the previous surveys. This is a testament to its comprehensive talent development strategy, which fosters a creative and cohesive environment where employees are empowered to reach their full potential and contribute to the organisation’s success.

MCH has focused on building well-structured training and development programmes, together with attractive and appropriate remuneration policies, ensuring that every individual has the opportunity to invest in their future. The company also prioritises a friendly and efficient HR management system, supporting employees in optimising their performance, enhancing their capabilities, and realising their personal potential.

For nearly 30 years, Masan Consumer has continually innovated to deliver high-quality products that meet the essential needs of millions of Vietnamese households. Its diversified FMCG portfolio spans seasonings, convenient foods, beverages, and personal and home care, with well-known brands such as CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-up 247. Its products are present in more than 98 per cent of Vietnamese households and exported to over 26 countries.

In 2025, Masan Consumer was also honoured with the Enterprise of Choice 2025 award in a non-profit survey conducted by CareerViet. The award reflects Masan’s strong appeal to industry talent and reaffirms its leading position in Việt Nam’s FMCG market.

More than an accolade, Fortune’s recognition confirms that Masan Consumer has built deep trust and strong engagement among its people, demonstrating that its HR policies and talent development strategies deliver meaningful and tangible value. This solid foundation will continue to drive Masan Consumer as a destination for talent, a source of national pride, and a company dedicated to serving Vietnamese consumers while expanding its global footprint.

The 2025 International Culinary Culture Festival is being carried out under the direction of the leadership of the Ministry of Foreign Affairs. The Department of State Guest House Services was assigned to coordinate with the Department of State Protocol, the Press and Information Department, The World & Viet Nam Report newspaper, and other agencies of the Ministry of Foreign Affairs, with principal sponsorship from Masan Consumer Corporation (Masan Consumer-MCH).

At the press briefing in Ha Noi on November 11, Hoang Thu Nga, Deputy Head of the 2025 International Culinary Culture Festival Organising Committee, said this year’s theme of “Trip of Flavours – A Global Taste Journey” carries the message of celebrating cuisine as a journey of emotions and connection between cultures.

This year’s festival brings together nearly 120 booths from over 50 embassies, consulates and foreign cultural centres, together with 13 local Departments of Foreign Affairs and many major enterprises. This large participation reaffirms Viet Nam’s role as the “common home of world cultures”.

Each dish is a story of culture, history, and national identity. Through each flavour, we hope to spread understanding, cooperation, and sharing. The festival is a place to present global cuisine, and at the same time to send the message of a dynamic and friendly Viet Nam ready to connect for peace, cooperation, and development. Mrs. Hoang Thu Nga, Deputy Head of the 2025 International Culinary Culture Festival Organising Committee.

A new feature of this year’s festival is the “Digital Interaction Corner”, helping visitors easily look up information, view the event map, explore national specialities, and engage in modern multimedia experiences. Alongside this is a creative programme series featuring “Borderless Culinary Diary”, “Fashion Food Show”, “Global Beer Fest”, and thematic areas such as “ASEAN Common Home”, “Global Culinary Avenue”, and “Three Regions of Viet Nam”.

Le Nguyet Anh, spouse of the Minister of Foreign Affairs of Viet Nam, affirmed that the festival provides an opportunity for nations to exchange, understand, and learn from each other about culture, thereby nurturing understanding and respect for differences and together moving towards a peaceful world.

The presence of Le Nguyet Anh, spouse of the Minister of Foreign Affairs of Viet Nam, and Elena Bezdetko, spouse of the Russian Ambassador to Viet Nam, together with the chargé d’affaires and diplomatic mission representatives from over 50 countries present at the press briefing, is a major highlight reflecting the spirit of connection between cultural diplomacy and people-to-people diplomacy.

Additionally, Le Nguyet Anh said: “The application of digital technology at the festival reflects the spirit of renewal, affirming the country’s strong transformation in the digital era. Above all, the event seeks to spread the message of love for humanity, love for homeland and the shared aspiration for peaceful co-existence among nations.”

Meanwhile, Hoang Thu Nga said that this year’s event is divided into clearly themed areas. The ASEAN Zone, covering 11 countries, is arranged as the “Southeast Asian Culinary Journey,” other embassies are located on the “Global Culinary Avenue,” and the local Foreign Affairs Departments and partner enterprises are interspersed, creating a seamless journey of experience.

Kaitlyn Beale, Vice President of Global Partnership Sales for City Football Group, shares: “We are pleased to announce our partnership with Wake-Up 247 as the Official Energy Drink Partner of the Club in Vietnam. The Club has a passionate following across Asia, including in Vietnam, and we look forward to working with Wake-Up 247 on new and engaging ways to interact with our fans.”

As an energy drink brand under Masan Consumer Holdings, Wake-Up 247 will collaborate with Manchester City – the most valuable football club brand in the Premier League (according to Brand Finance) – to inspire the spirit of “brave to win”.

Mr. Truong Cong Thang, CEO of Masan Consumer expresses: “Through this strategic partnership, Wake-Up 247 aims to inspire consumers to embrace the spirit of “brave to win” while introducing an entirely new line of energy drinks, offering diverse experiences to hundreds of millions of Vietnamese consumers this summer.”

In May 2025, the exclusive energy drink product line which reflects the partnership between Wake-Up 247 and Manchester City will debut in Vietnam, promising to spark a summer craze, with entirely new portfolio:

1/ Wake Up 247 new Whisky-Flavored Coffee, a unique blend bold coffee and aromatic Whisky, imparting a distinct fragrance and exquisite fusion of flavors to keep you alert and energized at every moment!

2/ Wake-up 247 New Latte-Style Milk Coffee: Made with real coffee extract, fresh fragrant milk, B vitamins, Taurine, and Inositol, it delivers the rich, authentic taste of a café-style milk coffee in a compact, convenient bottle, designed to kickstart your day with full energy.

3/ Wake-up 247 Guarana – The super energy drink made from “super coffee beans”: Extracted from Guarana seeds originating from the Amazon forest, with 3 times more caffeine than normal coffee beans and a smooth sweet and sour taste, charging you with lasting energy for all day long.

The S&P Global Corporate Sustainability Assessment (CSA) is recognised as one of the world’s most reputable evaluation systems, helping companies make the link between sustainability and their business strategies.

Each year, CSA evaluates over 12,000 companies from around the world, based on a set of industry-specific criteria focusing on economic, environmental, and social factors. The evaluation results not only enable companies to identify their position in the sustainable development field but also provide important data for global investors and financial institutions seeking businesses with long-term sustainability strategies. This system also forms the methodological basis of prestigious indices such as the Dow Jones Sustainability Indices, S&P Scored & Screened Indices, which reflect sustainability performance at an international level.

Against the backdrop of ESG (environmental, social, and governance) becoming a global norm for sustainable development, Masan Consumer scored 48 ESG points in the S&P Global CSA 2025.

The result places Masan Consumer ahead of the Vietnamese companies with ESG scores recognised by S&P Global, and surpasses more than 85 per cent of FMCG companies rated worldwide.

According to the ranking report, Masan Consumer scored 51 points in the governance and economic dimension pillar, outperforming 88 per cent of FMCG companies evaluated globally. In the other two pillars, environment and society, the company achieved 47 points in each, surpassing 80 per cent and 85 per cent of global FMCG peers, respectively.

The consistently high scores across all three pillars highlight Masan Consumer’s comprehensive sustainable development model, one that focuses on business performance and emphasises transparent governance, environmental protection, and corporate social responsibility. This achievement stands as a strong testament to Masan Consumer’s philosophy of “Doing Well by Doing Good”, fostering sustainable development through creating positive value for the community and society.

From green manufacturing to sustainable people practices

2024 marked an important milestone in Masan Consumer’s sustainable development journey, when the company adopted a slew of initiatives to reduce emissions and protect the environment. Masan Consumer has converted 65 per cent of its consumed energy to renewable sources while achieving an 18 per cent reduction in Scope 1 and 2 greenhouse gas emissions compared to 2023.

Solar panel projects have been installed across factories. All diesel forklifts have been replaced with electric models. Over 80 per cent of waste is treated or recycled. These initiatives clearly demonstrate the “Green Growth” orientation that Masan Consumer steadfastly pursues towards its carbon-neutral goal.

In parallel with the emissions reduction target, Masan Consumer pioneers in innovating its packaging design in line with circular economy principles, prioritising the use of environmentally friendly materials and reducing plastic waste. From 2023-2024, the company conducted an experiment to reduce the weight of plastic preforms for each bottle product. The company has increased the use of recycled PET (rPET) while still meeting quality standards for storage, transportation, and preservation.

Additionally, Masan Consumer has eliminated the use of PE film for pellet wrapping, resulting in a reduction of plastic waste equivalent to 21,853 kg per year. This initiative also generated annual savings of VND659 million ($25,000) and reduced its emissions by equivalent to 129.15 tonnes of carbon.

Another underlying factor behind Masan Consumer’s sustainable development is its international-compliant manufacturing system. The company’s 13 manufacturing plants are certified with safety, environmental, and energy standards such as FSSC 22000, ISO 14001, ISO 50001, ISO 45001, and ISO 14064.

People are at the heart of Masan Consumer’s sustainable development strategy. The company has been recognised as a Great Place to Work for three consecutive years, from 2023 to 2025. 87 per cent of surveyed employees consider Masan Consumer an excellent workplace to stay and develop their careers. In particular, women represent 43 per cent of senior and middle management, demonstrating the company’s strong commitment to gender equality and diverse talent development.

Sustainable development at Masan Consumer extends beyond product innovation and environmental cost savings to community programmes. In 2024, Masan Consumer contributed over VND25 billion ($948,784) to various national social welfare efforts in education, health, and nutrition, contributing to improving living conditions in many localities.

From product innovation to supply chain optimisation and spreading positive values ​​for the community, Masan Consumer has demonstrated its emerging role as a Vietnamese company in the international market. The recognition from S&P Global elevates Masan’s brand image and affirms the commitment to transparency, international standards in governance, and sustainable development. This achievement is the foundation for the company to improve investor confidence, attract long-term capital, and contribute to solidifying the position of Vietnamese firms on the global economic map.

Vietnam Investment Reviews 

The promotion ceremony to elevate the specialty of Ly Son garlic was successfully held, featuring many impressive moments.

Ly Son garlic is renowned for its fragrant aroma, spicy yet sweet flavor, small white bulbs, and uniform cloves. The essential oil content in Ly Son garlic is quite high, making it a favored choice among consumers for use as a seasoning and a valuable medicinal ingredient in healthcare. This type of garlic currently commands a price that is three to four times higher than that of regular garlic, highlighting the value this local specialty brings.

Nam Ngu signed a long-term supply agreement with the People’s Committee and farmers of Ly Son Island in July 2023 to process Nam Ngu Ly Son Garlic Chili Sauce, contributing to ensuring market access for this specialty and supporting local economic development.

On behalf of the local leadership, Mrs. Pham Thi Huong – Chairwoman of the People’s Committee of Ly Son Island – stated: “Nam Ngu has contributed to continuing the journey of elevating this specialty, spreading awareness, and creating development opportunities for the garlic cultivation industry in Ly Son, thereby promoting local economic growth and working alongside farmers to bring the Ly Son garlic brand across Vietnam and to the world.”

Mrs. Pham Thi Huong – Chairwoman of the People’s Committee of Ly Son Island – expressed her appreciation for the cooperation and concern shown by Masan Consumer towards the livelihoods of farmers and the local specialty.

On behalf of the farmers, Mr. Le Hoai An – Chairman of the Ly Son Farmers’ Association – expressed: “Since Nam Ngu has come on board, the value of Ly Son garlic has remained stable and has been elevated. We hope that Nam Ngu’s support in processing garlic will contribute to providing higher quality meals for the Vietnamese people.”

Also at the event, Mr. Nguyen Nhu Cuong – Director of the Crop Production Department under the Ministry of Agriculture and Rural Development – affirmed: “With over 5 million bottles of Nam Ngu Ly Son Garlic Chili Sauce sold over the past year, I believe that millions of Vietnamese families have had the opportunity to enjoy the flavor of Ly Son garlic in their meals. This not only brings economic value to garlic farmers but also contributes to promoting the image of Vietnamese cuisine.”

Mr. Nguyen Nhu Cuong – Director of the Crop Production Department, Ministry of Agriculture and Rural Development – spoke at the ceremony.

More than 5 million bottles of Nam Ngu Ly Son Garlic Chili Sauce have been consumed within a year of its launch, serving as a testament to consumer trust in a product closely associated with the local specialty of Ly Son garlic. This success has elevated the reputation and value of Ly Son garlic to new heights.

Mrs. Le Thi Nga, Senior Product Research and Development Director at Masan Consumer, shared at the ceremony: “Our strong commitment to promoting Ly Son garlic marks a significant milestone that opens opportunities for these ‘white gold’ bulbs to reach far beyond domestic markets and into international ones. This is also a practical strategy to deliver high-quality Nam Ngu Ly Son Garlic Chili Sauce to consumers through supermarket chains and retail stores nationwide.”

Mrs. Le Thi Nga – representative of Masan Consumer Joint Stock Company – spoke at the ceremony.

As part of the event, Masan Consumer Corporation invited the residents of Ly Son Island to Ho Chi Minh City to attend the ceremony and personally presented one billion VND for the project to expand the irrigation system for agriculture, utilizing water from the Thoi Loi reservoir.

Representatives from Masan Consumer donated one billion VND to contribute to the program for expanding the irrigation system for agriculture in Ly Son District.

The Nam Ngu brand has set a new Vietnamese record with a giant, colorful spring roll measuring 15 meters long, creatively crafted by 15 skilled artisans using ingredients from various regions. This remarkable dish showcases the diverse flavors of Vietnamese cuisine, complemented by the sweet, sour, and spicy notes of fragrant Ly Son garlic found in Nam Ngu Ly Son Garlic Chili Sauce, delivering an unforgettable explosion of flavors for every guest in attendance.

The giant colorful spring roll, crafted simultaneously by 15 artisans, set a new record at the ceremony.

For the first time, the Bill & Melinda Gates Foundation Trust has directly acquired shares in a Vietnamese company. The trust, managed by billionaire Bill Gates, now holds over 1 million shares of Masan Consumer (MCH), representing more than 0.14% of the company’s capital.

Recently, Masan Consumer announced the results of a vote regarding additional dividend payments for 2023. A remarkable 97.3% of shareholders approved the plan to pay a cash dividend of 168%, equivalent to VND 16,800 per share.

Among the shareholders, the Bill & Melinda Gates Foundation Trust stands out, currently holding over 1.04 million shares, valued at approximately VND 212 billion. This makes the trust the 11th largest shareholder in the company. With the new dividend plan, the trust is expected to receive nearly VND 17.5 billion, adding to the VND 10.4 billion already received from previous dividend payments in 2023, bringing the total to nearly VND 28 billion.

Related: Here’s how to invest into Vietnam as a foreigner

Historically, the Bill & Melinda Gates Foundation Trust has indirectly invested in Vietnam through the Vietnam Enterprise Investments Limited (VEIL) fund, which is managed by Dragon Capital. By mid-2023, the trust was the second-largest shareholder in VEIL, with nearly 24.7 million fund certificates. However, the trust had never held direct shares in a Vietnamese company before now.

Interestingly, despite its increasing presence in Vietnam, the trust has reduced its exposure to global technology giants. In the fourth quarter of 2023, it sold off its shares in major tech companies like Apple, Meta, Alphabet, Amazon, and Nvidia, as well as other prominent names such as Walt Disney, Morgan Stanley, Johnson & Johnson, and Unilever.

Masan Consumer, known for its robust growth, is set to distribute an additional VND 12,000 billion in dividends this year. This move comes ahead of the company’s expected transfer from UPCoM to HoSE in early 2024. The company’s strong financial performance, with a record profit of VND 7,195 billion in 2023, has enabled these significant payouts.

In the first half of 2024, Masan Consumer recorded VND 13,968 billion in revenue, an increase of 11.6%, with a gross profit margin of 46.5%. Pre-tax profit reached VND 3,923 billion, while after-tax profit amounted to VND 3,458 billion, reflecting a year-on-year increase of 14.6% and 13.4%, respectively.

Masan Consumer has ambitious goals for 2024, targeting net revenue of VND 31,500 to 34,500 billion and after-tax profit of VND 7,300 to 7,500 billion. By mid-year, the company had achieved over 40% of its revenue goal and nearly 47% of its profit target.

CEO Truong Cong Thang highlighted the company’s strategy to dominate both domestic and global markets by growing its six billion-dollar brands and expanding its product portfolio to cater to consumers both at home and abroad. Key brands like Kokomi, Omachi, Chinsu, Nam Ngu, and Wakeup 24/7, which contribute significantly to Masan Group’s overall revenue, are expected to play pivotal roles in this growth.

Since the beginning of 2024, MCH shares have more than doubled in value, now exceeding VND 200,000 per share, giving Masan Consumer a market capitalization of approximately VND 147,600 billion (USD 5.9 billion).

Vietnamese cuisine is a “colorful tapestry” woven from a rich array of ingredients, meticulous cooking methods, and bold seasonings. The story of seasonings alone could fill “a thousand and one nights”, endlessly captivating and never fully told.

Each region of Vietnam has its own unique culinary stories. The Central region is marked by its distinctive spicy flavors, while the North evokes memories of freshness and lightness, and the South is known for its rich specialties.

Northern pho is characterized by a broth infused with the aromas of cinnamon, star anise, and roasted ginger, enveloping each strand of rice noodle. In the Central region, the Hue specialties of banh beo, nam, and loc feature delicate rice cakes filled with shrimp and pork, topped with scallion oil and a spicy dipping sauce that leaves diners savoring every bite. Southern broken rice (com tam) is memorable for its grilled pork chops, crispy pork skin, and rich egg meatloaf, all complemented by a sweet and sour fish sauce.

For discerning food lovers, pho broth is incomplete without a touch of dipping fish sauce added at the end to enhance the flavor. Hue’s rice cakes would taste bland without a well-balanced dipping sauce. Even with an array of toppings, broken rice (com tam) cannot fully satisfy diners if it lacks a thick, sweet-and-sour dipping sauce.

While fish sauce may not be the star of each dish, it is an essential component. This seasoning acts as a bridge between ingredients, elevating the value of each individual component and providing a memorable culinary experience for those who indulge.

Fish sauce originated from the creativity of the coastal communities living along Vietnam’s coastline, which stretches over 3,260 kilometers. From Quang Ninh and Hai Phong to Quy Nhon, Phan Thiet, and Phu Quoc, each locality possesses its own secret recipe for making fish sauce, resulting in distinctive flavors that are unmistakable.

In Phu Quoc, fish sauce is crafted using a century-old technique by local fishermen, involving fermentation in wooden barrels. This method produces a fish sauce that captivates consumers nationwide. The fishermen typically mix anchovies with salt in a 3:1 ratio directly on the boat to preserve freshness. Following this, the fermentation process of the fish and salt continues for 12 months in wooden barrels, yielding the most delicious fish sauce.

As the owner of a large-scale fish sauce production facility in Phu Quoc, Masan Consumer emphasizes both the preservation of traditional methods and adherence to international standards in its manufacturing process. The facility spans approximately 22,000 square meters and houses nearly 500 wooden barrels, capable of storing up to 10,000 tons of fish, showcasing the significant and serious investment by this major player in the fast-moving consumer goods sector.

Here, anchovies are carefully selected based on dozens of criteria related to freshness, dryness, and the ratio of bycatch. These are combined with sea salt from Ba Ria – Vung Tau and pure water from underground springs on the island to ferment into fish sauce. The resulting fish sauce is further processed and bottled according to international standards (ISO, HACCP), creating bottles of fish sauce that boast a rich flavor with a sweet aftertaste from fresh fish, a distinctive aroma, and a deep brown color.

Fish sauce is an essential seasoning that enhances the richness of various dishes. When combined with other ingredients such as chili, garlic, and pepper, it elevates dipping sauces and dressings to new heights. Many culinary experts believe that the pairing of fish sauce with local specialty ingredients can significantly enhance the value of dishes.

With the goal of promoting sustainable production while showcasing regional specialties and expanding local products into larger markets, Masan has engaged in numerous initiatives that combine fish sauce with local delicacies.

In July, Nam Ngu, a brand of Masan Consumer, signed a long-term supply agreement with the People’s Committee of Ly Son Island (Quang Ngai) and local farmers for Ly Son garlic to be used in the production of Nam Ngu Ly Son Chili Garlic Sauce. This agreement ensures a stable market for the product and supports local economic development.

At the 2024 Hanoi Autumn Festival, 63 specialty salads from various regions of Vietnam were displayed on a 6.5-meter model of a Nam Ngu Ly Son Chili Garlic Sauce bottle. Featuring the participation of 20 artisans and professional chefs, the event set a record for the number of salad dishes presented.

Masan Consumer representatives stated that promoting regional specialties is an effort the company is pursuing. In addition to garlic, the brand plans to collaborate with local farmers to develop products linked to local specialties such as ginger, chili, pepper, onion, and turmeric.

With the strategy of “Make Vietnamese Foods – Global Foods”, Masan has participated in numerous events to showcase and export fish sauce and other specialty seasonings from Vietnam to international consumers. This strategy not only promotes Vietnamese culinary culture but also enhances the economic value of these products and improves the livelihoods of local farmers.

Billionaire Nguyen Dang Quang.

Masan Consumer, a subsidiary of the Masan Group controlled by billionaire Nguyen Dang Quang, plans to move its stock listing from Upcom to the Ho Chi Minh Stock Exchange (HoSE) by 2025.

The decision is expected to mark a significant milestone for the company, expanding its reach to both domestic and international investors.

The Masan Consumer Corporation (MCH) announced on October 2 that it would transfer its stock listing from the Upcom system to the HoSE by 2025.

The company has selected Vietcap Securities Corporation as its listing advisor for this transition.

Masan Consumer, a leader in Vietnam’s fast-moving consumer goods (FMCG) sector, is expected to benefit from the broader investor base on the HoSE.

It currently operates seven fully owned subsidiaries, including Masan Food, Masan Beverage, and Masan Consumer Limited in Thailand.

MCH’s decision to move to the HoSE is anticipated to be a game-changer, enhancing its visibility among both domestic and foreign investors.

This move comes as MCH’s stock value has recently reached record highs, with shares trading at approximately VND 200,000 ($8.20) each.

As of the beginning of this year, MCH’s stock price has doubled, bringing substantial returns to shareholders.

The Bill & Melinda Gates Foundation Trust, one of MCH’s notable shareholders, holds over 1 million shares valued at approximately VND 210 billion ($8.6 million).

The trust is set to receive dividends from MCH, including a 168% payout in 2023, translating to VND 16,800 per share.

Masan Consumer plans to disburse an additional VND 12.2 trillion ($500 million) in dividends for 2023, with payments commencing on October 4.

In the first half of 2024, MCH reported net revenue of nearly VND 14 trillion ($576 million), a 12% increase year-on-year, with net profit rising 13% to over VND 3.4 trillion ($140 million).

MCH’s market capitalization at times surpasses that of Vinamilk, making it the largest company in Vietnam’s food and beverage sector.

The consumer sector in Vietnam is expected to see strong growth, driven by economic recovery and increased demand, as well as government policies, such as the reduction of value-added tax (VAT) by 2%.

Masan Consumer aims to expand its current 5% market share in the FMCG sector, valued at $32 billion, and increase its global presence through e-commerce platforms like Amazon and Coupang.

On October 2, MCH shares dipped slightly by VND 1,100 to VND 195,400 per share, as Vietnam’s stock market faced selling pressure. The VN-Index fell 2.82 points to 1,289.38 by the end of the morning session.

Manh Ha